Laboratorium Design Thinking

See what the other person sees

The first panel shows parents convinced that their child loves the merry-go-round with animals. The second shows the same scene from the perspective of the child, who sees the animals from behind.

A comic about the perspective of a child and its parents

See the comic on Instagram →

How to use the comic

  1. 1Show the first panelAsk what the team thinks the child sees.
  2. 2Reveal the second panelTalk about how easily we assume that everyone shares our perspective.
  3. 3Move on to talking with usersInterviews and observations let you discover emotions and motivations that stay hidden from the outside.

Why empathy is so powerful

PerspectiveThe eyes of those with the problem

It is the ability to look at a problem through the eyes of those who experience it.

AssumptionsSet your own beliefs aside

Empathy lets you see reality the way the people experiencing the problem see it.

DepthWhat they feel and why

What people do matters, and so does what they feel and why they act as they do.

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