Dan Gilbert
Dan Gilbert on money and happiness, and why “how much we have” is only part of the story.

An example of defining a problem well
Gilbert’s reflection shows how a deep look at a problem changes the way we understand it.
- 1Name the surface conclusionResearch links income with happiness only up to a certain level, hence “money can’t buy happiness”.
- 2Go deeperGilbert found that how we spend money matters as well as how much of it we have.
- 3Apply it to your own problemAsk the team what real need hides behind the first, obvious answer.
What this story teaches
DefineThe heart of the problem
Reaching the real causes is what lets us design solutions that work.
TipsHow to spend
Experiences over material goods, spending on others, steering clear of comparison shopping.
TakeawayThe question is “how”
A change of perspective opens the way to effective solutions.
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