Doug Dietz
Doug Dietz tells how he redesigned the MRI scanner so that children would feel safe during the scan.
A story that shows the point of design thinking
Dietz designed an MRI scanner for General Electric, and then saw it through the eyes of a terrified little girl.
- 1See the problem through the user’s eyesDietz noticed that children are often sedated before the scan.
- 2Learn the patients’ perspectiveHe met children and paediatricians and listened to their needs.
- 3Design a storyThe machines and rooms tell the tale of a pirate ship or a space mission.
What Dietz changed
Result90 per cent more satisfaction
The patient satisfaction score rose by 90%.
Question“Can we come back tomorrow?”
A little patient’s words delighted Dietz more than the statistics.
InnovationA shift of focus
Dietz kept the same technology and asked how a child feels walking into the machine.
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